Notes on words, design and getting found
Practical, no-nonsense thinking on communication that works — from the team that does it for a living.
The South Africa Capability Atlas:
This is the Capability Atlas: part policy paper, part existential group therapy session for a country that has, by its own admission, become extremely good at producing "qualified people and failing systems at the same time."
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27 July 2026 · 6 min
AIWhen the Robots Learned to Write, the Humanities Finally Got Interesting Again
The easy argument goes like this: robots will take the boring jobs, so humans will still be needed for creativity, empathy and judgement. There's truth to it (even the World Economic Forum agrees curiosity and critical thinking will matter through 2030).
1 July 2026 · 5 min
Higher EducationCrafting the public good
Higher education matters not only because it produces employable graduates, but because it supports democracy, social cohesion, cultural life, critical thought and human development.
28 May 2026 · 7 min read
DigitalWhat your website says when you're not in the room
For most prospects, your website is the first conversation they have with you — and an expired security warning or a 2018 design ends it before it starts.
20 May 2026 · 4 min read
Higher EducationBuckle up
Welcome to South African public higher education, where the funding situation is less "steady ship" and more "Titanic with a motivational poster on the deck."
6 May 2026 · 4 min read
StrategyThe brief is the work: why we ask before we write
Most communication that misses the mark didn't fail in the writing. It failed in the brief. Here's how we get to the real message first.
28 April 2026 · 5 min read
NonprofitIt virtually happened
For Health Education Training and Technical Assistance Services (HETTAS), the lockdown announced in March 2020 heralded the inevitable end of the organisation. HETTAS solely relies on donor funding and its HIV prevention offering is largely centred around three curricula aimed at youth beneficiaries between the ages of 10 and 18.
10 April 2026 · 7 min readGet new insights by email
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